There are a number of reasons why you might want to use DuckDuckGo instead of Google. Some of the key reasons include:

• Privacy: DuckDuckGo does not track your search history or collect any personal information about you. This means that you can search for things without having to worry about your data being used to target you with ads or other forms of marketing.
• Unbiased results: DuckDuckGo does not personalize your search results based on your past search history or other factors. This means that you are more likely to see a variety of results, including those from smaller websites and alternative sources.
• Transparency: DuckDuckGo is a transparent company that is open about how its search engine works. This includes publishing its privacy policy and its source code.