What is better, SEO or PPC?
Whether SEO or PPC is better for you will depend on your specific business needs and goals. Here is a brief overview of each:
SEO (search engine optimization) is the process of optimizing your website and content so that it ranks higher in search engine results pages (SERPs). This can help you to attract more organic traffic to your website.
PPC (pay-per-click) is a form of online advertising in which you pay a fee each time someone clicks on your ad. PPC ads typically appear at the top of SERPs, above organic results.
Here is a comparison of SEO and PPC:
| Factor | SEO | PPC |
|---|---|---|
| Cost | Free (although there are tools and services that you can pay for) | Paid |
| Results | Take time to see results, but can be long-lasting | Can see results quickly, but traffic stops when you stop paying |
| Control | You have more control over your SEO strategy | You have less control over your PPC campaigns, as they are subject to the approval of the search engine |
| Targeting | You can target your SEO efforts to a specific audience, but it is important to choose the right keywords | You can target your PPC campaigns to a very specific audience, based on demographics, interests, and even keywords that they are searching for |
