In web design, “above the fold” refers to the portion of a webpage that is visible to a user without scrolling down. Historically derived from newspaper layouts, it’s the content users see immediately upon landing on a page. The concept is relevant because it often captures a user’s attention and shapes their initial impression. Critical information, such as headlines or a call-to-action, is commonly placed above the fold to engage users quickly. However, with the prevalence of various devices and screen sizes, it’s essential to ensure a compelling and coherent user experience beyond the initial visible area.